Expertise

Broad Experience


O'Neil Associates is devoted to understanding the specific needs of our clients. With 1,600+ projects behind us, it is highly likely we have conducted numerous opinion research projects relevant to any given need. Our list of highly satisfied clients ranges from Fortune 100 companies to start-up ventures, government agencies, and nonprofit organizations. In the rare event that we have not conducted a contextually similar project, our 25+ years of experience in public opinion research and world-class educational background guarantees expert design and project execution.

State-of-the-Art


We have a strong professional commitment to the development of our discipline. As a result, the firm's background in survey research extends beyond experience with conventional methods. Our effort to develop state-of-the-art survey research methodology has resulted in oft-cited published papers and national conference presentations. More importantly, we have incorporated the products of these methodological efforts into our standard procedures.

Company History


Since its establishment in 1981, O'Neil Associates has conducted over 1,600 projects for a highly satisfied and diverse clientele. Located in Tempe Arizona in company-owned facilities we purchased in 1984, we keep on the cutting edge of methodological developments through active participation in professional associations.

Credibility


In addition to the weight that comes with a twenty-five year history, our findings have been widely reported in national and local media including National Public Radio, ABC Nightly News, Good Morning America, and Nightline as well as hundreds of articles in print media and numerous mentions and staff appearances on radio and television programming. This positive and continuous observance and coverage of our results translates into immediate recognition and credibility should you decide to release your results publicly.

Ethical Commitment


Over the years, O'Neil Associates has adhered to a rigorous set of ethical and professional standards. These include, but are not limited to, the code of standards of the American Association for Public Opinion Research (AAPOR), the nation's premier survey research industry association. As a longstanding member of AAPOR, we pledge that at no time will respondent information be used by or made available to anyone but relevant O'Neil Associates personnel directly involved in this project. All electronic sample is maintained in computer databases with appropriate security procedures in place. Records are maintained for an appropriate period to permit any requisite verification, after which all confidential materials are destroyed in a secure manner.

Founder Bio

Michael J. O'Neil, Ph.D., has over 30 years experience in designing, conducting, and analyzing opinion research projects. He has overseen hundreds of research projects for a wide range of clients, including major national corporations; law firms; national unions; major utilities; hospitals and other healthcare providers; various Federal, State, County and city agencies; and educational institutions, from universities to community-college districts and school districts.

Dr. O’Neil’s training in survey research includes work at the nation’s two dominant academic survey research centers: graduate work at the National Opinion Research Center of the University of Chicago and postdoctoral studies at the Survey Research Center of the Institute for Social Research at the University of Michigan. The latter appointment was the result of the award of a National Science Foundation Postdoctoral Fellowship in Survey Research Methodology for research and study in the interview methodology section of the Survey Research Center. Subsequently, he was appointed to the faculty at the University of Michigan and later to the faculty at Arizona State University, where he was Director of the Public Opinion Research Program.

Dr. O’Neil’s training is nearly unique in that it equally emphasizes qualitative research methods. This training began when he began studying doctoral-level anthropological research methods while a junior at Brown and followed by a year engaged in full-time urban anthropological field research that became the basis for a Master’s degree in Sociology earned simultaneously with his undergraduate degree. This interest in qualitative research and participant observation led him to doctoral studies in Sociology at Northwestern, then the leading qualitative sociology department in the country.

Listed in Who’s Who in America, Dr. O’Neil is a Phi Beta Kappa honors graduate of Brown University, from which he also holds a Master’s degree in Sociology. His Ph.D. in the same field is from Northwestern.

Dr. O’Neil serves as chief methodologist for all projects at O’Neil Associates. In this capacity, he applies the education and experience described above to ensure that each project employs the methods best suited to meet the identified needs of a given project. He also oversees, edits, approves, and contributes to all analytical reports.

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