O'Neil Associates

 War in Iraq: A Losing Battle for Bush?

Valley leaders disapprove of the Bush Administration’s handling of the war in Iraq.  According to a just-released Valley Influentials Poll that sampled members of Valley Leadership, Greater Phoenix Leadership, East Valley Partnership, and Westmarc, the Bush administration has not effectively handled the war in Iraq.  Despite the fact that the poll sampled Valley leaders, a heavily Republican population (48% Republican, 38% Democrat, 14% Independent), fully two-thirds of respondents (66%) disapprove of the Administration’s overall handling of the war.  Approximately half of all respondents (46%) feel that senior members of the Bush Administration should resign over the Abu Ghraib prison scandal and an even greater proportion (62%) does not believe the Administration was honest when it presented the case for invading Iraq.

Republicans vs. Democrats

Within this sample we observe expected differences between Republicans and Democrats, with Democrats considerably more critical of the Administration’s performance across every measure.  An overwhelming 94% of Democrats polled disapprove of the Administration’s overall handling of the war, compared to 38% of Republicans.  

Meanwhile, 69% of Democrats believe senior members of the Bush Administration should resign over the Abu Ghraib prison scandal, compared to only 26% of Republicans.  

Similarly, 89% of Democrats, compared to only 35% of Republicans believe the Administration was dishonest when making its case to invade Iraq. 

According to the director of the poll, Dr. Michael O’Neil, “The huge disparities between Republicans and Democrats are to be expected.”  “I think the real surprise with these results is the proportion of Republicans who disapprove of the Bush Administration,” he continued.  “In a battleground state, thirty-nine percent of Republicans disapproving of the overall handling of the war, over a quarter wanting senior administration officials to resign and 35% perceiving dishonesty are by no means insignificant minorities.  For a President up for reelection, such divisions within members of his own party offer no comfort for November.”

Independents Align with Democrats

The differences between Republicans and Democrats, however, are not nearly as informative as are the opinions of one group: Independents.  Since Independent voters are anticipated to play a deciding role in the upcoming election, their opinions about the Bush Administration’s performance on key topics, such as war in Iraq, are of particular interest this election season.  With respect to their assessments of the war in Iraq, it appears that Independents are more closely aligning with Democrats than with Republicans.  In fact, 85% of Independents polled disapprove of the Bush Administration’s overall handling of the war.  Although this proportion is not nearly as large as the 94% of Democrats who disapprove, it is a substantially larger than the proportion of disapproving Republicans (38%).  

Mirroring this observation, the proportion of Independents who believe the Bush Administration was dishonest when making the case for war in Iraq (78%) more closely resembles the proportion of Democrats (89%) than the proportion of Republicans who perceived dishonesty (35%).  Similarly, half (50%) of Independents polled, compared to 69% of Democrats and just 26% of Republicans, would like to see senior members of the Bush Administration resign over the mistreatment of prisoners at Abu Ghraib.  When analyzing this pattern, Dr. O’Neil commented that, “depending on how big of an issue Iraq becomes immediately prior to the election, this trend could be detrimental to Bush’s reelection campaign.” 

About the Poll. The O’Neil Associates Valley Influentials Poll is a web-based survey that was sent to all members of Greater Phoenix Leadership, Valley Leadership, East Valley Partnership, and Westmarc. As such, this survey does not purport to be a random or representative sampling of the general population of the Phoenix metropolitan area. It would be difficult, however, to conceive of a more comprehensive representation from which to draw inferences about the opinions and sensibilities of business and community leaders than the combined membership of these organizations, although, inevitably, any definition of influentials is somewhat subjective. The persons surveyed are likely to exert disproportionate influence on and be an early indicator of community opinion by virtue of their position, community involvement, and political participation. The O’Neil Associates Valley Influentials Poll was not sponsored or paid for by any outside organization. Three hundred participants completed the survey between July 15 and July 28, 2004, yielding a margin of error of ±5.7%. O’Neil Associates, Inc. is a Tempe-based public opinion research firm specializing in client-focused attitude and awareness studies for a wide variety of industries and organizations.
FOR RELEASE: Monday, August 2, 2004                            (VIP 030-2004-05)
FURTHER INFORMATION: Michael O'Neil, Ph.D., 480-967-4441 ext. 221 These results may be reported freely provided that they are identified as the “O’Neil Associates Valley Influentials Poll” including identification on any graphic material.
O’Neil Associates has tracked public opinion across the Valley, Arizona, and the Nation since 1981. To be healthy, public debate must be informed—this is why we commit our resources to measuring opinions on the political and social issues people care about and talk about. O’Neil Associates, however, is much more than that. While the Valley Influentials Poll and Valley Monitor may be our most publicly visible activities, we do most of our work for private businesses and organizations as well as state and other public agencies. As a full-service research firm, we assist our clients with a broad range of research efforts to measure customer satisfaction, improve customer service, fine-tune public images, focus marketing campaigns, engineer products, increase market shares, strengthen employee relations, and plan, refine, and assess business strategies.
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