O'NEIL ASSOCIATES VALLEY MONITOR

 

 

‘Tis the Season to Spend Money?

Most Citizens Ready to Spend About the Same as Last Year

Seventy percent of people in Phoenix report their intention to spend about the same on holiday shopping this year as they did last year.  On the other hand, nearly one in five (19%) indicate that they are likely to spend less, a figure that greatly outnumbers the 5% who indicated that they are likely to spend more.  Taken collectively, these figures would suggest a moderate downturn in the overall level of holiday spending this year.  According the Director of the O’Neil Associates Valley Monitor, Dr. Michael O’Neil, “Interestingly, recent economic events seem to have impacted women somewhat more than men.  Twenty-three percent of this group reports an inclination to spend less than last year.  The corresponding figures for men are 15% to spend less.”

 

About the Poll.  The O’Neil Associates Valley Monitor is an independent, scientific, periodic random community survey of the metropolitan Phoenix area and the State of Arizona; as always, this Valley Monitor poll was not sponsored or paid for by any outside organization. Five hundred three interviews were conducted with randomly selected Maricopa county voters between November 14 and November 21, 2001. The “sampling error” associated with this survey is approximately ±4.4%. In other words, the chances are approximately 95 in 100 that we would have obtained the same results—within a margin of ±4.4%—had we interviewed every Phoenix voter. Other sources of possible survey error, such as question wording, should also be considered, but are inherently not quantifiable.
 

O'Neil Associates, Inc. is a Tempe-based public opinion research firm specializing in client-focused attitude and awareness studies for a wide variety of industries and organizations.

FOR RELEASE: Friday, December 14, 2001                           (VMP2001-184-1621)
FURTHER INFORMATION:    Michael O'Neil, Ph.D., (480) 967-4441

These results may be reported freely provided that they are identified as the “O’Neil Associates Valley Monitor” including identification on any graphic material. Media interviews available.