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‘Tis the Season to
Spend Money?
Most Citizens
Ready to Spend About the Same as Last Year
Seventy percent of people in Phoenix
report their intention to spend about the same on holiday shopping this year as
they did last year. On the other hand,
nearly one in five (19%) indicate that they are likely to spend less, a figure
that greatly outnumbers the 5% who indicated that they are likely to spend
more. Taken collectively, these figures
would suggest a moderate downturn in the overall level of holiday spending this
year. According the Director of the
O’Neil Associates Valley Monitor, Dr. Michael O’Neil, “Interestingly,
recent economic events seem to have impacted women somewhat more than men. Twenty-three percent of this group reports an
inclination to spend less than last year.
The corresponding figures for men are 15% to spend less.”
About the Poll. The O’Neil Associates Valley Monitor is an independent, scientific,
periodic random community survey of the metropolitan Phoenix area and the State
of Arizona; as always, this Valley Monitor poll was not sponsored or
paid for by any outside organization. Five hundred three interviews
were conducted with randomly selected Maricopa county voters between November
14 and November 21, 2001. The “sampling error” associated with this survey is
approximately ±4.4%. In other words, the chances are approximately 95 in 100
that we would have obtained the same results—within a margin of ±4.4%—had we
interviewed every Phoenix voter. Other sources of possible survey error, such
as question wording, should also be considered, but are inherently not
quantifiable.
O'Neil Associates, Inc. is
a Tempe-based public opinion research firm specializing in client-focused
attitude and awareness studies for a wide variety of industries and
organizations.
FOR RELEASE:
Friday, December 14, 2001 (VMP2001-184-1621) FURTHER INFORMATION: Michael O'Neil, Ph.D., (480) 967-4441
These results may be reported freely provided that
they are identified as the “O’Neil Associates Valley Monitor” including
identification on any graphic material. Media interviews available.
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